Advertising Guidelines for MotorRent.ee
1. Introduction
At MotorRent.ee, our goal is to facilitate effective advertising while ensuring a safe and user-friendly experience. We have established a set of guidelines that advertisers must adhere to in order to maintain the integrity of our platform and protect our users.
2. General Principles
Advertisers are required to comply with all applicable laws and regulations in Estonia and any other regions targeted by their advertising campaigns. Advertisements must be truthful, non-deceptive, and provide clear information regarding the advertised products or services.
3. Prohibited Content
Certain types of content are strictly prohibited on our platform. This includes but is not limited to:
Hate speech or discriminatory content
Pornographic material
Promotion of illegal activities
Misinformation or misleading claims
4. Specific Advertising Categories
4.1 Alcohol
We allow the advertising of alcoholic beverages, provided that the advertisements comply with local laws and include appropriate disclaimers, such as age restrictions.
4.2 Tobacco Products
Advertising of tobacco products is prohibited in accordance with Estonian law.
4.3 Adult Content
Content intended for adults must be clearly labeled and should not target individuals under the age of 18.
5. Gambling
5.1 Advertising of Gambling
We permit gambling advertisements as long as they comply with local laws and industry standards. All gambling-related content must be marked as 18+ and provide necessary warnings on the advertiser's landing pages.
Examples include: state and private lotteries, aggregator websites with sports betting information, casinos, poker and bingo sites, and online guides for gambling.
5.2 Financial Services
We strive to provide users with information necessary for informed financial decisions. Advertisements related to financial products must comply with local laws and disclose relevant information to protect users from fraud.
Financial services include: financial management, investments, cryptocurrencies, and personal consultations.
6. Other Advertising Categories
6.1 Healthcare and Pharmaceuticals
Advertising of medical and healthcare products is allowed only if it adheres to all relevant laws and industry standards. Certain content types may be prohibited.
6.2 Political Content
Political advertisements must comply with electoral laws in Estonia and include proper disclosures. This includes adherence to designated quiet periods.
6.3 Trademarks
Advertisers must respect trademark rights. We will enforce restrictions only if a trademark owner files a complaint regarding unauthorized use.
6.4 Legal Compliance
Advertisers must comply with the advertising placement rules on MotorRent.ee and the laws of all countries where they wish to display their ads.
7. Restricted Advertising Practices
To protect users, we may restrict advertising from companies operating in high-risk sectors, even if they meet other requirements. Continuous monitoring of user feedback and industry trends will inform our decisions.
7.1 Protection of Minors
We are committed to ensuring that advertisements are safe and appropriate for all users, particularly minors. Advertisers must not collect personal data from users under 18 or use misleading tactics in ads aimed at children.
8. Advertising Display Restrictions
We reserve the right to limit the display of advertisements in cases of high risk of abuse or user inconvenience. This includes unclear branding and misleading content.
9. Editorial Standards
All advertisements must be clear, professional, and lead to relevant landing pages. Content related to age-restricted products must include appropriate warnings.
9.1 Examples of Unacceptable Advertisements
Vague or ambiguous language (e.g., "Click here to find out")
Attention-seeking gimmicks (e.g., excessive use of capital letters or symbols)
9.2 Technical Requirements
Advertisements must function correctly across common browsers and must not mislead users regarding the content of the landing pages.
10. Technical Specifications
Advertisers are required to follow technical standards to ensure quality and professionalism in their ads.
11. Conclusion
Advertising on MotorRent.ee provides companies with the opportunity to reach new customers while adhering to our standards for safety and legality. We emphasize the importance of compliance with all relevant laws and our advertising guidelines. Non-compliance may result in the suspension or termination of advertising privileges.
12. Support
For any questions regarding these guidelines, please contact our support team at info@motorrent.ee.
Thank you for choosing MotorRent.ee. We look forward to supporting your advertising needs while maintaining a safe and effective platform.
Abikas Grupp OÜ
Registration Code: 16997981